MLM Presentation: How to Do It the Right Way.
https://helpinghandsinternationalteam.blogspot.com/2016/02/mlm-presentation-how-to-do-it-right-way_20.html
MLM Presentation: How to Do It the Right Way.
partners never really get started, because they fear talking to
someone else about the business.
The key to success in this industry is to keep things SIMPLE....never
give a business presentation yourself. Always use third party tools,
such as an upline, a manual, a video, seminar, in home meeting, or
rally, or something else to do your presentation for you. When you
take YOU out of the equation you keep things simple and give your
prospect belief that they could do what you do. Below are six helpful
tips to teach you how to give an effective presentation. Let’s get
started.
Step # 1: Qualify Your Prospect
The biggest mistake that partners make is not qualifying their
prospect BEFORE they give them a presentation. If you were selling
houses, you wouldn’t give a presentation to a homeless, unemployed
person who wasn’t looking for home, would you? Hopefully not. When it
comes to MLM, you need to qualify your prospect before you give a
presentation. In other words, you want to find out if they are looking
to start a business, if they are looking to make some extra income or
even replace their full-time job income. You also want to know if they
would potentially be interested in your products. For example, if you
try to sell a coffee product or opportunity to someone who doesn’t
like or drink coffee, you are wasting your time. If they aren’t
qualified, don’t waste your time doing a presentation. Just doing this
one step alone can save you lots of time. After you have qualified
someone first, you can then proceed to the next step.
Step # 2: Make Small Talk & Ask Questions
At the beginning of your presentation, make small talk with your
prospect. Ask them a few questions about themselves. Find out about
their background and what their goals are. Ask them any of the
following questions:
Where are you from? What hobbies do you have? Are you looking to make
extra money? Do you love what you do for a living? Could you use a
Plan B? Where do you see yourself in five years? What type of business
could you see yourself doing? Would you like to work from home? Your
goal is simply to break the ice and introduce yourself to each other.
Spend at least three to five minutes making small talk. This helps you
warm up the prospect. You don’t have to draw this out for hours and
hours. Be short and to the point. You just want to show a genuine
interest in the person before you start trying to sell something.
Step # 3: Tailor the Presentation to Their Wants, Needs, Hopes and Desires
Do not use the same cookie cutter presentation for everyone you talk
to. Rather than doing that, tailor your presentation “slightly” to
match the person’s hopes, needs, wants and desires. You can still
share the same basic information, but make sure you modify it slightly
to match up to the person you are showing it to. For instance, if
someone tells you they are looking to make a full-time income, tailor
your presentation around making a full-time income with your business
opportunity. And if they are interested in making $500 to $1k per
month, show them how to do that. If you ask questions ahead of time
and make some small talk, you will get this information from them so
you can tailor your presentation.
Step # 4: Keep it to 15-30 minutes or less
Do not, and I mean NEVER do a one to two hour presentation. You will
overload your prospect with information and they will never join your
team. At a maximum, keep the actual presentation to about 15 to 30
minutes. 20 minutes is ideal. Keep it short and sweet and to the
point. Respect the other person’s time.
Here is a good break down to follow:
3-5 minutes of small talk1-2 minutes about the industry1-2 minutes
about the company3-5 minutes about the products3-5 minutes about the
compensation plan2 minutes closing. Remember, you don’t need to tell
your prospect EVERY SINGLE THING about the company, products or
compensation plan. You want to give them an overview so they can make
an informed decision. If they want more information AFTER your
presentation, then by all means give it to them. For business
opportunity meetings in to last one or two hours is a big NO NO.
Remember, most folks have a short attention span. Plus, most folks
are busy and don’t have one or two hours to sit around and hear about
a business opportunity. Keeping it to 20 minutes or less is a good
goal to shoot for.
Step # 5: Use Business Tools
Business tools are your friend. If your company offers a short video,
audio, webinar, or brochure, use that as your presentation. Let the
tools do most of the sharing for you. This lets you work smart and
gives you added credibility....You need to remember that your prospect
is watching you. You want to keep things so simple that your prospect
says “I can do that.” This is where third party tools help you out.
Step # 6: Overcome Objections and Close
Even your most serious prospects will normally have several objections
and questions. Answer the objections and ASSUME the person will join
your team. Always be closing! Have a sign up kit with you and help
them get started. Don’t pressure or try to convince them, but
overcome their objections and LEAD them to the decision you want them
to make. You see, I’ve found that most people don’t know how to make a
decision. If you don’t tell them what to do, they won’t do it! Just
assume they are going to join your team or become a customer and take
them to the sign up page online or fill out the distributor agreement
together.
BONUS TIP: Remember that your prospect is always watching you. If you
make things overly complex, they will never join you because they will
think to themselves that they could never do what you do. So keep it
simple, short and to the point.
Final Thoughts In summary, these are my six tips to give an effective
MLM presentation. If you want to achieve success in your network
marketing business, you need to give lots of presentations to
qualified prospects. You need to make sure that the presentation is
tailored to the person you are talking to. Utilize the company’s tools
when you can and assume that each person will join your team.
Overcome their objections and lead them to the decision you want them
to make.
Thanks.
Adesina.
partners never really get started, because they fear talking to
someone else about the business.
give a business presentation yourself. Always use third party tools,
such as an upline, a manual, a video, seminar, in home meeting, or
rally, or something else to do your presentation for you. When you
take YOU out of the equation you keep things simple and give your
prospect belief that they could do what you do. Below are six helpful
tips to teach you how to give an effective presentation. Let’s get
started.
Step # 1: Qualify Your Prospect
The biggest mistake that partners make is not qualifying their
prospect BEFORE they give them a presentation. If you were selling
houses, you wouldn’t give a presentation to a homeless, unemployed
person who wasn’t looking for home, would you? Hopefully not. When it
comes to MLM, you need to qualify your prospect before you give a
presentation. In other words, you want to find out if they are looking
to start a business, if they are looking to make some extra income or
even replace their full-time job income. You also want to know if they
would potentially be interested in your products. For example, if you
try to sell a coffee product or opportunity to someone who doesn’t
like or drink coffee, you are wasting your time. If they aren’t
qualified, don’t waste your time doing a presentation. Just doing this
one step alone can save you lots of time. After you have qualified
someone first, you can then proceed to the next step.
Step # 2: Make Small Talk & Ask Questions
At the beginning of your presentation, make small talk with your
prospect. Ask them a few questions about themselves. Find out about
their background and what their goals are. Ask them any of the
following questions:
Where are you from? What hobbies do you have? Are you looking to make
extra money? Do you love what you do for a living? Could you use a
Plan B? Where do you see yourself in five years? What type of business
could you see yourself doing? Would you like to work from home? Your
goal is simply to break the ice and introduce yourself to each other.
Spend at least three to five minutes making small talk. This helps you
warm up the prospect. You don’t have to draw this out for hours and
hours. Be short and to the point. You just want to show a genuine
interest in the person before you start trying to sell something.
Step # 3: Tailor the Presentation to Their Wants, Needs, Hopes and Desires
Do not use the same cookie cutter presentation for everyone you talk
to. Rather than doing that, tailor your presentation “slightly” to
match the person’s hopes, needs, wants and desires. You can still
share the same basic information, but make sure you modify it slightly
to match up to the person you are showing it to. For instance, if
someone tells you they are looking to make a full-time income, tailor
your presentation around making a full-time income with your business
opportunity. And if they are interested in making $500 to $1k per
month, show them how to do that. If you ask questions ahead of time
and make some small talk, you will get this information from them so
you can tailor your presentation.
Step # 4: Keep it to 15-30 minutes or less
Do not, and I mean NEVER do a one to two hour presentation. You will
overload your prospect with information and they will never join your
team. At a maximum, keep the actual presentation to about 15 to 30
minutes. 20 minutes is ideal. Keep it short and sweet and to the
point. Respect the other person’s time.
Here is a good break down to follow:
3-5 minutes of small talk1-2 minutes about the industry1-2 minutes
about the company3-5 minutes about the products3-5 minutes about the
compensation plan2 minutes closing. Remember, you don’t need to tell
your prospect EVERY SINGLE THING about the company, products or
compensation plan. You want to give them an overview so they can make
an informed decision. If they want more information AFTER your
presentation, then by all means give it to them. For business
opportunity meetings in to last one or two hours is a big NO NO.
Remember, most folks have a short attention span. Plus, most folks
are busy and don’t have one or two hours to sit around and hear about
a business opportunity. Keeping it to 20 minutes or less is a good
goal to shoot for.
Step # 5: Use Business Tools
Business tools are your friend. If your company offers a short video,
audio, webinar, or brochure, use that as your presentation. Let the
tools do most of the sharing for you. This lets you work smart and
gives you added credibility....You need to remember that your prospect
is watching you. You want to keep things so simple that your prospect
says “I can do that.” This is where third party tools help you out.
Step # 6: Overcome Objections and Close
Even your most serious prospects will normally have several objections
and questions. Answer the objections and ASSUME the person will join
your team. Always be closing! Have a sign up kit with you and help
them get started. Don’t pressure or try to convince them, but
overcome their objections and LEAD them to the decision you want them
to make. You see, I’ve found that most people don’t know how to make a
decision. If you don’t tell them what to do, they won’t do it! Just
assume they are going to join your team or become a customer and take
them to the sign up page online or fill out the distributor agreement
together.
BONUS TIP: Remember that your prospect is always watching you. If you
make things overly complex, they will never join you because they will
think to themselves that they could never do what you do. So keep it
simple, short and to the point.
Final Thoughts In summary, these are my six tips to give an effective
MLM presentation. If you want to achieve success in your network
marketing business, you need to give lots of presentations to
qualified prospects. You need to make sure that the presentation is
tailored to the person you are talking to. Utilize the company’s tools
when you can and assume that each person will join your team.
Overcome their objections and lead them to the decision you want them
to make.
Thanks.
Adesina.
